Marketing Your Services After You Launch Your Website
Once your website is live, it’s natural to ask — what now?
The phrase “build it and they will come” just isn’t true for securing clients. There is still work to do to drive traffic to your web site. If you are a coach, consultant, or solopreneur in a service-based business (especially in health, legal or the executive space), building credibility and trust is the key to attracting clients.
Here are five simple, authentic strategies, designed especially for coaches and consultants who want to market authentically without burning out:
1. Share your journey and expertise
Clients want to work with someone they feel they know. Talk about your path — what brought you here, the problems you help solve, and the transformation you offer.
2. Be consistent where your audience is
Choose 1–2 platforms your ideal clients actually use — LinkedIn, Instagram, or industry-specific forums — and commit to showing up regularly. Quality > quantity. Don’t speak like you are a business, speak as an individual. They need to trust you before they work with you.
3. Teach what you know to build authority
Post tips, share frameworks, or break down common misconceptions in your niche. Giving valuable, actionable advice shows your expertise without feeling “salesy.”
4. Use social proof intentionally
Share testimonials, client wins, and case studies that highlight real results. Stories are powerful proof that your process works.
5. Build relationships, not just a list
Whether it’s through coffee chats, LinkedIn DMs, or local events, prioritize real conversations. People hire coaches and consultants they trust. Start by being human first and building real relationships. Use the power of humour (and weirdness!) to be relatable.
6. Scale your brand with a suite of offers
Map out your offers visually — from freebie to premium package.
Freebie → Entry Level → Core Service → Premium
Not everyone will purchase your most expensive offering–but they may purchase a low-tier offer, like a one-time session, a short course, or a PDF of your most valuable advice (just make sure it’s SO niche that they can’t just google it, or ask chatgpt for it).
Having 3-4 pricing tiers means you have a greater chance of converting your audience, no matter what level of trust they have with you. Here are some ideas for service tiers:
Freebies are low commitment and build trust in your expertise, This could be a downloadable resource or a free webinar. Freebies really help to build an email list–a list of qualified leads, that you can track or segment based on their behaviour–people who WANT to head from you. With a list that you “own”, there’s no algorithm in the way of you reaching your audience.
Entry level offers, like one-time sessions or a “productized service” (think: a low-coast, 30-minute on-demand course or a $30 workbook), lays a solid foundation for future relationships. Sometimes these generate more income in volume purchases than your core services!
Core services can develop clients into your “super fans” who gladly refer you to their friends (referrals are the most effective way to market yourself-trust is built immediately if someone else is saying good things about you!) and would gladly consider your premium services if they have the means.
Premium services are typically tailored, niche, or integrated solutions that require a lot of your time and energy–like speaking events and long-term engagements.
Whew! You’ve done so much work to get this far. You should be so proud of the work you have done. Now it’s time to test and iterate your marketing efforts to highlight the good work you are doing.
Just remember, your website is your foundation. Every authentic interaction — a post, a webinar, an email — should point people back to it as the next step to learn, connect, or work with you. You’ve got this!