The GC Collective

PROJECT SCOPE

  • We built the GC Collective brand from the ground up, and the Squarespace website.

  • We created business cards, event signage, social media templates, event materials, posters.

  • We wrote copy for the website, social media content, e-mail campaigns, event invitations and materials, membership drives, cost justification kits, and community posts.

  • We created event graphics, booklets for multi-day retreats, video replays, video promotions, slide decks—and templates for future use by the team.

The GC Collective
Retained as Marketing Founder + Brand Strategist

Teresa designed the brand and website, and contributed to the strategy and growth of a membership community for lawyers.

Teresa was retained as the Marketing Founder of The GC Collective, a community for General Counsel seeking executive leadership training. In its first year and a half the community grew to 300 members who were actively engaging at virtual and in-person events and on the private community discussion forum.

Working with Paula and Jenn, the two co-founders of the collective, Teresa led the development of a brand identity and membership engagement strategy that hit it’s mark - resonating with the audience immediately. She continues to create brand and design materials needed to drive membership, polish event and retreat experiences, and develop messaging that supports the growth of membership and the community.

We support founders with all kinds of marketing tasks—from soup to nuts!

Let's Work Together
“Teresa’s integration with our team, her deep understanding of our audience, and her elegant branding and design was undoubtedly a key piece in the growth we saw in just a year and a half. Our success is a testament to the thoughtfulness and creativity that went into every detail.”
— Paula P.