The GC Collective
PROJECT SCOPE
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We built the GC Collective brand and Squarespace website from the ground up.
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We created business cards, event signage, social media templates, event materials, posters.
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We wrote copy for the website, social media content, e-mail campaigns, event invitations and materials, membership drives, cost justification kits, and community posts.
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We created event graphics, booklets for multi-day retreats, video replays, video promotions, slide decks—and templates for future use by the team.
The GC Collective
Retained as Marketing Founder + Brand Strategist
Teresa developed the brand, built the website, wrote copy and contributed to the strategy that drove membership and sponsorship to this brand new legal community.
Teresa was retained as the Marketing Founder of The GC Collective, a community for General Counsel seeking executive leadership training. Working with Paula and Jenn, the two co-founders of the collective, Teresa led the development of a brand identity and membership engagement strategy that hit it’s mark - resonating with the audience immediately.
In its first year and a half the community grew to 300 members who actively engaged at virtual and in-person events, and on the private community discussion forum.
She created brand and design templates and materials needed to drive membership, polish event and retreat experiences, and develop messaging that supports the growth of membership and the community. She continues to advise on the marketing direction of the community.
“Teresa’s integration with our team, her deep understanding of our audience, and her elegant branding and design was undoubtedly a key piece in the growth we saw in just a year and a half. Our success is a testament to the thoughtfulness and creativity that went into every detail.”
We support founders with all kinds of marketing tasks—from soup to nuts!